INTRODUCING...
Social Media Strategy Course
HERE IS WHAT YOU CAN EXPECT TO LEARN FROM OUR 2-SESSION PRACTICAL, HANDS-ON COURSE

How to create a social media strategy customised to your business, industry, and target customer

How to create engaging photo, design and video content which is consistent and cohesive with your brand and the latest trends

Which social channels to use, how often to post and what to post about

How to write captions and effectively use different types of hashtags

The ins and outs of running paid ad campaigns on Facebook and Instagram

How to effectively engage, listen and communicate with your prospective customers on social media

How to measure your social media strategy success and optimise your approach

Practical planning and scheduling tools, cheat sheets and more  to make content creation effective and consistent

pexels-karolina-grabowska-6793888.jpg

Are you ready to take your social media skills to the next level? 

luca website mockup full size.jpg
A first-of-it's-kind interactive in-person and online short course to help business owners and entrepreneurs leverage the power of social media as a marketing tool
LUCA CREATIVE AGENCY INTRODUCES
Transform your social
media presence
AND REAP THE REWARDS OF A STRONG ONLINE COMMUNITY AND HIGHER ENGAGEMENT FOR YOUR BRAND. 
 
Upcoming courses

POTCHEFSTROOM

(In-person)

Saturday 26 November 9:00-12:00 & Saturday 3 December 9:00-12:00 ​

- Two in-person interactive sessions
- Coffee & breakfast snacks upon arrival

- Gift bag, notebook & handbook

- All learning materials

- 1 hour post-course zoom follow-up appointment

read more

R2 900

JOHANNESBURG

(In-person)

Saturday, 10 December 
9:00 - 12:00 & 13:00 - 16:00 

- Two in-person interactive sessions

- Harvest table lunch & drinks

- Gift bag, notebook & handbook

- All learning materials

- 1 hour post-course zoom follow-up appointment
 

read more

R3 400

ONLINE

(Completely online / Zoom)

Monday, 5 December 17:00 - 20:00
& Monday,  ​12 December 17:00 - 20:00

- 2x Online zoom sessions

- Downloadable PDF learning materials & handbook

- 1 hour post-course zoom follow-up appointment

read more

R2 750

 
What you will learn
COURSE CURRICULUM OVERVIEW
SOCIAL MEDIA STRATEGY
01.
  • Building your social media strategy

  • Assesing your target audience

  • Setting goals and objectives

  • Creating content themes

  • Choosing the right platforms

  • Identifying key times and days to post

02.
CONTENT CREATION 
  • Photo and video content creation tips

  • Do's and dont's of caption writing

  • Content promotion (Influencer marketing and paid ads)

  • Measuring your progress (KPI's)

  • Content calendars and scheduling

  • Engaging with your followers

03.
PLATFORM SPOTLIGHT: INSTAGRAM
  • Instagram best practises and etiquette

  • Instagram profile optimisation

  • Writing your bio

  • How to use hashtags

  • Different types of Instagram posts (reels, live, carousal or static posts) to try

04.
PLATFORM SPOTLIGHT: FACEBOOK
  • Facebook best practices and etiquette

  • Facebook profile optimisation

 
Frequently asked questions