WHY WE HOST WORKSHOPS
" In the technologically-focussed, fast-paced and global world we live in, it becomes so easy to consume masses of products from retail stores without even thinking twice about the contributixon the brand makes towards it's community and industry. Even before starting LUCA, I questioned the role of retail brands and therefore quickly decided that when LUCA starts up, it should use it's resources to not only create and sell products but to unite individuals into a community of creativity and collaboration.
The 'Makers workshop' initiative was birthed. Through hosting multi-disciplinary workshops in areas such as sewing, embroidering, pottery, painting, printmaking and ceramic painting, we want to inspire creativity and play.”
- Carla de Beer, Founder of LUCA
INTRODUCING...
Social Media Strategy Course
HERE IS WHAT YOU CAN EXPECT TO LEARN FROM OUR 2-SESSION PRACTICAL, HANDS-ON COURSE
How to create a social media strategy customised to your business, industry, and target customer
How to create engaging photo, design and video content which is consistent and cohesive with your brand and the latest trends
Which social channels to use, how often to post and what to post about
How to write captions and effectively use different types of hashtags
The ins and outs of running paid ad campaigns on Facebook and Instagram
How to effectively engage, listen and communicate with your prospective customers on social media
How to measure your social media strategy success and optimise your approach
Practical planning and scheduling tools, cheat sheets and more to make content creation effective and consistent
A first-of-it's-kind interactive in-person and online short course to help business owners and entrepreneurs leverage the power of social media as a marketing tool
LUCA CREATIVE AGENCY INTRODUCES
Transform your social
media presence
AND REAP THE REWARDS OF A STRONG ONLINE COMMUNITY AND HIGHER ENGAGEMENT FOR YOUR BRAND.
Upcoming courses
COMING SOON...
What you will learn
COURSE CURRICULUM OVERVIEW
SOCIAL MEDIA STRATEGY
01.
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Building your social media strategy
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Assesing your target audience
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Setting goals and objectives
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Creating content themes
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Choosing the right platforms
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Identifying key times and days to post
02.
CONTENT CREATION
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Photo and video content creation tips
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Do's and dont's of caption writing
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Content promotion (Influencer marketing and paid ads)
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Measuring your progress (KPI's)
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Content calendars and scheduling
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Engaging with your followers
03.
PLATFORM SPOTLIGHT: INSTAGRAM
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Instagram best practises and etiquette
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Instagram profile optimisation
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Writing your bio
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How to use hashtags
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Different types of Instagram posts (reels, live, carousal or static posts) to try
04.
PLATFORM SPOTLIGHT: FACEBOOK
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Facebook best practices and etiquette
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Facebook profile optimisation